RIVER CLUB OF MEQUON
IA Award of Merit
This club has a new branding identity created through lighting. Custom branch sculptures with flickering LED “buds” at the tips provide a natural, organic sophistication, and are fabricated from texture coated steel tubes. Rectangular coffers frame the branches with color from hidden programmable LED strips and recessed programmable-color downlights. Static or animated effects are pre-programmed ranging from flickering candlelight, to custom palettes chosen for rental events using a color-picker touchscreen, and even choreographed shows synchronizing light to music.